Video
Video has become an increasingly important part of online marketing especially through social media. With the rise of Tik Tok and Instagram, consumers are increasing using video as a means of gathering information from brands.
Below are some exaples of recent video commissions
In The Making
Provenance has become an essential part of any product story and none more so than for Neptune.
‘In The Making’ is a collection of videos telling the story of a range of products produced in the UK. Paint from a 250 year old family run business based in Collyhurst, Handmade ceramics from Rebecca Williams in Emsworth, Fabric printing in Bolton and handwoven fabric from the Bristol Weaving Mill.
Each story was filmed on location and narrated by the people making the products.
In The Garden
with Jane Cumberbatch
Jane Cumberbatch is a designer, stylist and writer, and the originator of the philosophy 'Pure Style', which emphasises simplicity, thrift and longevity.
With the launch of Jane’s latest book ‘Pure Style in the Garden’ Neptune hosted a series of book signings in their stores. To promote these events, Neptune commission a series of short videos for social media about Jane’s garden. Filmed over several days in central London featuring Jane, a cat, several birds and many bees.
Product demonstrations
Arguably one of the best ways to communicate the features of a product is through the use of video.
Here are a sample selection of videos commisioned by Neptune to demonstrate new products to their retail outlets.
Cyst Vale
In an effort to more strongly engage with potential parents and communicate their values, Clyst Vale Community College commissioned new video content for their website. They wanted to parents to better understand Cyst Vale’s ‘human’ ethos and the focus on student wellbeing.